How to Offer the Right Products and Services for Members – Capstone Speaks at CU Conferences

In today’s fast-paced business environment, offering the right products and services to keep up with with member demand and technological changes can be a challenge. To succeed credit unions must first determine what their members want and then determine how to offer the best solution.

Capstone Managing Director John Dearing explored these topics with credit union leaders at the Products and Services Conference hosted by CU Conferences in San Francisco on September 13 and 14. John presented two sessions: “Accelerate Growth: The Secret to Attacking Products and Services” and “How to Expand Your Product, Service and Technology Toolkit.”

These presentations highlighted how credit unions can anticipate the demand of members to ensure they don’t miss out on any untapped opportunities. Leaders also explored how to weigh options between building from scratch or partnering with another organization to offer top-notch solutions for members. At the conference participants also discussed partnering with CUSOs to grow and prioritizing fintech partners.

“As always, I want to thank CU Conferences for putting on a high-quality event. It was excellent catching up with friends and leadership in the credit union movement and I had a great time with an interactive audience at both of my sessions.” said John.