Category: Sell-Side

Involvement – The Second Variable in Your Selling Equation

Involvement – The Second Variable in Your Selling Equation By Brian Goodhart Involvement is perhaps one of the most complex and personal variables involved in the selling equation. Unlike valuation, there are no trained professionals in this field who use proven methods to arrive at a mathematically sound option. Involvement is inherently personal and as …

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Value – The First Variable in Your Selling Equation

Value – The First Variable in Your Selling Equation By Brian Goodhart Value is the first variable in your selling equation and for good reason – it is the one talked about the most and the metric by which most people determine the success or failure of a deal. In order to adequately discuss value, …

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